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Jenni Romaniuk and Louise Dunstone

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Jenni Romaniuk and Louise Dunstone
Sink or soar? Standing out in the e-commerce world
07 February 2022 • Jenni Romaniuk & Louise Dunstone of the Ehrenberg-Bass Institute for Marketing Science explain how Distinctive Assets can help a brand stand out in a competitively cluttered e-commerce environment.
About Jenni Romaniuk and Louise Dunstone

Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School. Louise Dunstone is a researcher based at the Ehrenberg-Bass Institute for Marketing Science.